Branding, Logo, Redesign
Created for Andrea Ortega, a fashion designer out of Mexico.
To help Andrea create her brand for her fashion line.
Working with Andrea's style and taste, I decided to hand-letter the main logo for Seres Infinitos. Furthermore, I decided to create a simplified logo for small tags and charms.
I began by researching other fashion brands. Then, I decided to put pencil to paper and draw out some logo designs. Unfortunately, I learned the hard way about how different markers and fine tip pens react with paper.
But, nevertheless I was able to scan these sketches into the computer and fix them up via Adobe Illustrator. Once I cleaned the "si" sketch up in Illustrator and vectorized it, I flipped the illustration so it looked like an S and an I. I also cleaned up the hand-lettering sketch for Seres Infinitos.
Illustrations created by Allison in Adobe Illustrator and Adobe Photoshop